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Burning Out on Pinterest

It was only by the end of March that I first heard of Pinterest. I only learned of it when I was asked to help create training modules on how to use it for online marketing. Since it certainly would be impossible for me to do the job without finding out what Pinterest is all about, I decided to find out for myself why Pinterest is such a big deal.

Well, I found out that Pinterest is huge. The site’s growth is meteoric and is not showing any signs of slowing down just yet.

Plus, it’s very addictive. The idea of creating highly categorized boards and pinning pretty pictures on them appealed to the digital magpie in me. It’s like creating a scrapbook, except you don’t have to agonize over cutting up your precious magazines just to get it done.

So I got a college friend to invite me to Pinterest. And for the next two days, I did nothing but create boards, pin pictures onto those boards, repin pictures pinned by other Pinterest users, and stare at my boards.

On the third day, I had to cut my Pinterest time to just an hour. I have a life and work to do, after all.

A week later, I got tired of seeing nothing but pictures of fancy nail polish, clothes I can never wear, buff abs I’d be too lazy to work out for, and food I can’t eat. The pins of puppies still look cute, though.

The week after that, Pinterest has begun to feel like a chore. I don’t even feel like logging in.

I’m burning out on Pinterest.

But one cannot just ignore Pinterest. Right now, it’s the third largest social network out there, with 104 million users and counting. If you want traffic, you can’t just turn your eyes away from numbers that big.

A couple of days ago, I stumbled upon this video on Nick’s Traffic Tricks. In the video, Nick claimed that unless your target audience is there, Pinterest traffic is useless. But then again, as the Copyblogger post Nick cited mentioned, all traffic is useless if you don’t use it.

So what’s a hungry blogger who is experiencing Pinterest burnout like me got to do?

I don’t know about you, but here’s what I’m going to do.

  1. Refine my Pinterest goal. What is it that I really want out of Pinterest? Once I have that goal figured out, I have to keep it right in front of me whenever I am logged in there.
  2. Work smarter. Activity on Pinterest can only get one this far. No matter how much time I spend on Pinterest, it won’t work for me unless I optimize my pins and boards and seek followers more aggressively.
  3. Don’t spend too much time on Pinterest. Yes, Pinterest is addictive, but 15 to 30 minutes of pinning and repinning stuff per day is enough. I should spend a third of the time spent on Pinterest for updating boards, the rest for interacting with other users. Pinterest is a social network, after all, and only through interaction can I get more followers.
  4. Make my blog shinier. This blog is new and is practically bare. I don’t have any offers, I don’t have an opt-in box, and I don’t even have a lot of content in it yet. It’s a work in progress, but it’s my goal to make this blog something worth spending time on. I know I’ll get there soon enough.
  5. Make Pinterest time a fun time. So what if all I see on Pinterest are clothes, nail polish, food, cats and puppies? I can always create something different and something I can have fun with.

Are you experiencing Pinterest burnout too? What are you doing about it?

 

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Anna Sibal-Gonzaga is a freelance writer based in the Philippines. She likes reading books and watching movies and TV shows in the sci-fi, fantasy and historical genres. She is also a casual gamer and an all-around nerd.

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Permanent link to this article: http://annasibal.com/2012/04/burning-out-on-pinterest/

2 comments

  1. Lynn

    I don’t think I’ve made full use of my Pinterest account yet. I’ve had it for a while and only really used it recently. Still having a lot of fun with it!

    1. Pinterest still has its moments for me. I’m not totally burned out yet. I guess it’s because I plunged headlong into it as soon as I got my invite. BTW, thanks for adding my blog to your blog roll. 🙂

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